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eBay Fees - how to reduce eBay fees and paypal fees |
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Ebay fees affect your bottom line. The type and amount of fees vary, depending on how you use eBay Australia to sell your products. There are a few quick ways to minimise eBay fee's, so lets look at how the different fees work. Insertion fees are a fixed cost dependant on an auctions starting price. It is best to choose your price to be just under a breakpoint. For example starting your items at $19.95 attracts a $0.50 insertion fee. Starting at $20 attracts a $0.75 insertion fee. Listing Upgrade Fees are for optional listing features such as a bold listing, border, or subtitle. The more you use these for low cost items the quicker your profits disappear. It is important to provide good quality pictures, and you can do this without the extra eBay charges by hosting the pictures off-site. There are now many photo hosting websites that offer this service for free. Sign up to one of these or host your images on your own site. If you can, combine views of your item or items into one photo. Group low value items togeather in one listing. This is especially useful for collectables and books to achieve a greater profit by reduing Paypal and insertion fees. Final value fees are a percentage of the final sale price of an item. This varies from 5.25% to 1.5% for eBay auctions, and 10%-2.5% for store items depending on the sale price. Don’t forget paypal fees which range from 1.1%-4.4% of the sale price plus $0.30 per transaction. The only way to reduce Paypal fees, is to offer many ways to pay, and encorage the customer to use the cheaper methods. Do not cut corners with shipping, always use shipping with a tracking number. Some sellers increase the shipping charge to avoid eBay fees, however this will be obvious to experienced buyers, and reduce eBay sales. A comparison of ebay store fees vs eBay auction fees shows that for items up to around the $10 mark, fees are almost identical. Above this auction fees are cheaper. An eBay store would be a good option if you have alot of low value goods, not only to you reduce insertion fees, but you can improve multiple eBay sales aswell. If you take the step to an eBay store, keep listing auctions to draw customers into your store. The most sucessful stratergy is to take this a step further, and create a online store of your own and use eBay Australia to direct traffic to your store. Research and learn what you are allowed to do within Bay rules to promote your business website. eBay allows a link to your store or ecommerce website from an "About Me" page. You can use text and graphic incentives to encourage potential buyers to visit your "About Me" page, which will then direct them to your ecommerce website. Designing a listing that drives buyers to your website through your "About Me" page can generate a greater volume of traffic to your site and additional income for your online business, with no fees! |
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